Research on the Influencing Factors of Social Enterprises’ Participation in E-Commerce Poverty Alleviation under the Background of Rural Revitalization

实施乡村振兴战略是新时代“三农”工作的总抓手，旨在推动农村经济社会的全面发展。农村电商作为“数商兴农”的重要实现途径，为脱贫攻坚做出了重要贡献；社会企业作为我国乡村振兴不可或缺的建设性力量，积极引导其发挥组织优势和专业资源优势，有利于推动乡村振兴。因此，在乡村振兴的大背景下，研究如何实现社会企业与电商扶贫的深度耦合具有重要理论和实践意义。基于此，本文借鉴结构化理论和既有研究，基于参与主体视角，从组织禀赋、乡村结构以及政府支持三个层面出发对社会企业参与电商扶贫的影响因素进行识别，构建指标体系，并利用层次分析法确定各影响因素的优先级。研究发现，社会企业自身的资源、村庄的社会资本、社会企业自身的能力以及政府的资源支持是影响社会企业参与电商扶贫的重要因素。在此基础上，文章从模式、技术、制度三个方面提出社会企业参与电商扶贫的对策建议，以此规范和引导社会企业有效参与电商扶贫。Implementing the rural revitalization strategy is the overall focus of the “three rural” work in the new era, aiming to promote the comprehensive development of the rural economy and society. Rural e-commerce, as an important way to promote agriculture through digital commerce, has made significant contributions to poverty alleviation; As an indispensable constructive force for rural revitalization in China, social enterprises should be actively guided to leverage their organizational and professional resource advantages, which is conducive to promoting rural revitalization. Therefore, in the context of rural revitalization, studying how to achieve deep coupling between social enterprises and e-commerce poverty alleviation has important theoretical and practical significance. Based on this, this article draws on structured theory and existing research, and from the perspective of participating entities, identifies the influencing factors of social enterprise participation in e-commerce poverty alleviation from three levels: organizational endowment, rural structure, and government support. It constructs an indicator system and uses the Analytic Hierarchy Process to determine the priority of each influencing factor. Research has found that the resources of social enterprises themselves, the social capital of villages, the capabilities of social enterprises themselves, and government resource support are important factors affecting their participation in e-commerce poverty alleviation. On this basis, the article proposes countermeasures and suggestions for social enterprises to participate in e-commerce poverty alleviation from three aspects: mode, technology, and system, in order to regulate and guide social enterprises to effectively participate in e-commerce poverty alleviation.