INNOVATIVE APPROACHES TO MUSEUM MANAGEMENT: THE ROLE OF MOBILE APPLICATIONS

The article deals with the issues of economic sustainability and development of the museum sphere in the context of digitalization and introduction of innovative technologies. The main attention is paid to the introduction of digital technologies and mobile applications to increase the interactivity of museum services and improve communication with visitors. Current trends and prospects of using mobile applications in museums, as well as their impact on visitor engagement and satisfaction are investigated. The paper concludes that it is necessary to revise and improve the model of museums’ communication with society in order to achieve economic stability and expand museum audiences.