A STUDY ON CULTURAL FACTORS OF ENGLISH SLOGANS TRANSLATED INTO VIETNAMESE

As we all know, English is currently regarded as a worldwide tongue and is spoken in the majority of nations, including Vietnam. However, the structural and cultural differences between the two languages pose translation challenges in translating English to Vietnamese. Moreover, with international communication and integration, more and more English commercial slogans are being used in Vietnam. As a result, this study aims to explore how cultural factors affect the English-Vietnamese slogan translation process by analyzing slogan translations from English to Vietnamese in commerce, education, and society. At the same time, the study suggests translating slogans from a cultural point of view.