The Impact of Customer Perception on their Attitude and Intention to Use Fintech Services in Mauritius

The emerging Financial technology (Fintech) is increasingly being adopted by financial institutions, businesses, and consumers alike. This study examines the impact of Customer perception on their intention to utilize Fintech services in Mauritius. This study is guided by the Technology Acceptance Model (TAM). A sample of 200 out of 385 respondents was subjected to a quantitative survey and a simple linear regression analysis was performed. Findings indicate that perceived usefulness, perceived ease of use and attitude positively and significantly influence the intention of adoption of Fintech services while perceived risk negatively but insignificantly affect their intention among customers. However, trust has no significant effect. This study recommends that customers’ perceptions and attitude towards Fintech services must be considered throughout the stages of Fintech product design, development, and provision. Fintech and Financial services providers should develop strategies of eliminating risks associated with Fintech services to encourage more users. Future research could explore further variables influencing customer attitudes towards Fintech services.

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Publication Details

Journal
Journal of Posthumanism
Published
2025-04-17
DOI
https://doi.org/10.63332/joph.v5i3.963
Primary Topic
FinTech, Crowdfunding, Digital Finance
Type
article
Field-Weighted Citation Impact
0.00
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The Impact of Customer Perception on their Attitude and Intention to Use Fintech Services in Mauritius

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Journal of Posthumanism
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The Impact of Customer Perception on their Attitude and Intention to Use Fintech Services in Mauritius

Hemant Chittoo, Edina Molnár, D. Koech, Needesh Ramphul, Lingen Nandini
article en

Abstract

The emerging Financial technology (Fintech) is increasingly being adopted by financial institutions, businesses, and consumers alike. This study examines the impact of Customer perception on their intention to utilize Fintech services in Mauritius. This study is guided by the Technology Acceptance Model (TAM). A sample of 200 out of 385 respondents was subjected to a quantitative survey and a simple linear regression analysis was performed. Findings indicate that perceived usefulness, perceived ease of use and attitude positively and significantly influence the intention of adoption of Fintech services while perceived risk negatively but insignificantly affect their intention among customers. However, trust has no significant effect. This study recommends that customers’ perceptions and attitude towards Fintech services must be considered throughout the stages of Fintech product design, development, and provision. Fintech and Financial services providers should develop strategies of eliminating risks associated with Fintech services to encourage more users. Future research could explore further variables influencing customer attitudes towards Fintech services.

Journal of PosthumanismVol. 5(3)
University of Debrecen (HU), University of Technology, Mauritius (MU)
Openalex Percentile: Top 88%
FinTech, Crowdfunding, Digital Finance
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