IMPACT DU MARKETING DIGITAL SUR LA VENTE DE PRODUITS VESTIMENTAIRES
This article examines the increasing impact of digital marketing on clothing product sales. Based on an analysis of digital marketing strategies, case studies, and sales data, this research highlights the influence of digital channels on consumer purchasing behaviors and the visibility of clothing brands.
Authors
- TABEZI ONGALA Cédric
Institutions
- University of Kindu (CD)
- Institut Supérieur de Commerce de Kinshasa (CD)
Publication Details
- Journal
- Journal of Advance Research in Computer Science & Engineering (ISSN 2456-3552)
- Published
- 2025-04-17
- DOI
- https://doi.org/10.61841/xmx75j04
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00