An empirical investigation into the inter-relationship in adoption of green manufacturing technologies

Purpose In spite of significant contributions and assessments of green technologies (GTs) from a range of perspectives, research on how and in which pattern the GTs are adopted in manufacturing firms remains scarce. This paper aims to propose a conceptual framework on the inter-relationship and “pattern of implementation” existing in GT adoption in manufacturing firms. Design/methodology/approach A conceptual framework is developed based on the notions of path dependency and embeddedness of Hart’s (1995) natural resource-based view (NRBV) theory. The suggested framework adopts broader GT classifications from existing literature and is underpinned by mapping with NRBV capabilities. To test the framework, a case study is carried out by examining the sustainability reports of three steel manufacturing companies. Observed conformities and/or departures from the framework are analyzed and certain propositions are encased. Findings The findings mostly align with the arguments made in the proposed conceptual framework on inter-relationships in GT adoption. Nevertheless, significant variations were noticed. For instance, distinct solutions under initial capability showcase evidence of both theories within that specific capability itself. Furthermore, efforts made towards developing initial capability reinforce initiatives belonging to remaining capabilities, which is not visualized in the literature. Originality/value This is a novel study visualizing smooth and effectual GT adoption by empirically investigating existing inter-relationships through a conceptual framework derived from a significant managerial theory.