Scaling subscriber numbers: The E-Platform’s biggest goal

After COVID-19, E-Commerce played a vital role in businesses. Attracting new customers for their business through different digital modes is a difficult task for the marketer. Customer acquisition is fetching a new subscriber to their product/brand. Moreover, customer acquisition is essential for subscription-based selling because it measures the progress and strength of the product/brand. A new subscription promotes business growth and focuses on creating a foolproof acquisition strategy. This case study provides an overview about the different variants of the subscription-based pricing and business models and the rapid growth of the Subscription E-Commerce Market. It throws light on the strategies for scaling subscribers through acquisition and retention. Additionally, it discusses the expansion of subscription business models and challenges that arise.