Algorithmic Management and App-based Delivery Workers in Rio de Janeiro

The reshaping of global production through platform capitalism has been the subject of numerous studies around the world. Across these, it has been common to observe similar characteristics of this model of management and labour control via algorithmic management. However, it is important to look at the particular facets of each context in the process of platformisation, and food couriers appear as highly relevant agents within this movement. This article investigates how the digitalisation of deliveries has changed work relations and conditions of food couriers in Rio de Janeiro, Brazil, taking into account the connections between AI governance, gender, and race. The argument here is that the platformisation of deliveries has brought greater precarisation to the work of food couriers in Rio de Janeiro, and that this is related not only to the more direct worsening of working conditions as a consequence of the use of apps in the industry, but also to how algorithmic management articulates and incorporates historical issues related to race and gender in this sector of the economy. The article draws on 17 interviews conducted with delivery workers in Rio de Janeiro during the months of August, September, and October 2021, developing a perspective on the platformisation of deliveries through an analysis that considers specific aspects of the reality of Brazil, a country in the Global South, marked by colonial slavery, as well as the gender particularities of its labour market.

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Publication Details

Journal
Journal of Extreme Anthropology
Published
2025-04-17
DOI
https://doi.org/10.5617/jea.11926
Primary Topic
Digital Economy and Work Transformation
Type
article
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article

Algorithmic Management and App-based Delivery Workers in Rio de Janeiro

Lucas Airam C. de Souza
Journal of Extreme Anthropology
Digital Economy and Work Transformation
article

Algorithmic Management and App-based Delivery Workers in Rio de Janeiro

Lucas Airam C. de Souza
article en

Abstract

The reshaping of global production through platform capitalism has been the subject of numerous studies around the world. Across these, it has been common to observe similar characteristics of this model of management and labour control via algorithmic management. However, it is important to look at the particular facets of each context in the process of platformisation, and food couriers appear as highly relevant agents within this movement. This article investigates how the digitalisation of deliveries has changed work relations and conditions of food couriers in Rio de Janeiro, Brazil, taking into account the connections between AI governance, gender, and race. The argument here is that the platformisation of deliveries has brought greater precarisation to the work of food couriers in Rio de Janeiro, and that this is related not only to the more direct worsening of working conditions as a consequence of the use of apps in the industry, but also to how algorithmic management articulates and incorporates historical issues related to race and gender in this sector of the economy. The article draws on 17 interviews conducted with delivery workers in Rio de Janeiro during the months of August, September, and October 2021, developing a perspective on the platformisation of deliveries through an analysis that considers specific aspects of the reality of Brazil, a country in the Global South, marked by colonial slavery, as well as the gender particularities of its labour market.

Journal of Extreme AnthropologyVol. 8(2)
Institut Polytechnique de Paris (FR)
Openalex Percentile: Top 90%
Digital Economy and Work Transformation
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Algorithmic Management and App-based Delivery Workers in Rio de Janeiro — Lucas Airam C. de Souza · Journal of Extreme Anthropology (2025) | TGRS Research Map | TGRS