Exploring the web and language accessibility of medical tourism providers’ websites: implications for online marketing and patient recruitment practices
Inaccessible online health information can amplify this vulnerability and exacerbate the existing digital divide experienced by prospective medical tourists. When medical tourism providers (MTPs) effectively communicate with global audiences by offering accessible and inclusive digital content, they enhance their reach and credibility.
Authors
- Alicia Mason (ORCID: https://orcid.org/0000-0003-0844-7707)
- Elizabeth Spencer (ORCID: https://orcid.org/0000-0002-5988-2648)
- Kristen Livingston
- Treyton Meyers
Institutions
- University of Kentucky (US)
- Pittsburg State University (US)
Publication Details
- Journal
- Journal of Communications In Healthcare
- Published
- 2025-04-17
- DOI
- https://doi.org/10.1080/17538068.2025.2487376
- Citations
- 1
- Primary Topic
- Global Healthcare and Medical Tourism
- Type
- article
- Field-Weighted Citation Impact
- 2.82