Managerial and application issues in big data analytics

Considering the fact that the importance of big data has been growing in the last few years, experts are considering the ways and means by which the changes brought by new technologies can be implemented in the company's operations. An increasing number of companies are focused on investments in big data analytics, with the aim of learning from it important lessons that can later provide them with a competitive advantage. Until now, the emphasis was on the technical aspects of this data, and special attention was paid to organizational changes and the ways in which big data should be used. As with any innovative technology, it is very important to understand the mechanisms and processes through which big data can add value to businesses, and it is also important to have a clear picture of the different elements of this technology and their interdependencies. This paper aims to present the latest trends in big data analytics, as well as the potential of this technology in the future. In addition, a brief overview of big data analytics tools and the domains in which they can be applied is given.