Implementation of Business Intelligence in Fast Moving Consumer Goods Companies

This research aims to analyze the implementation of Business Intelligence (BI) in Fast Moving Consumer Goods (FMCG) companies, with a case study on Wings Group Indonesia. FMCG companies face significant challenges in managing vast and rapidly changing data, which requires intelligent and timely decision-making. The implementation of BI can be a solution to optimize data-driven decisions that are faster and more accurate. Research methods with the risearch library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this study show that BI provides advantages in terms of operational efficiency, more accurate demand forecasting, and increased customer satisfaction.