The Influence of Halal Lifestyle, Brand Image, and Product Quality on Cosmetic Product Purchase Decisions on Online Shopping Sites for Generation Z in Bandar Lampung

Internet users in Indonesia are increasing every year. Technological developments also help users to access the internet from anywhere and at any time. Technological advances and globalization are supporting factors for the exchange of information and culture, such as cosmetics from different countries. One of the changes in people’s habits influenced by these technological advances is in the buying and selling system (model), which utilizes the internet for online shopping or e-commerce. The purpose of this study is to test and analyze the influence of halal lifestyle , brand image, and product quality on purchasing decisions for cosmetic products on online shopping sites for generation Z in Bandar Lampung, Indonesia. The method used in this study is quantitative, using primary and secondary data, and analyzed with SPSS. The population studied is generation Z in Bandar Lampung with a sample size of 100 people. The results of the study show that halal lifestyle, brand image, and product quality all have significant effects on the decision to purchase cosmetic products on online shopping sites for generation Z in Bandar Lampung.