Public Adoption of Smart Transportation: A Technology Acceptance Model

Smart transportation infrastructure improves citizens’ lifestyles and overall public transportation quality. Adopting information and communication technology (ICT) applications for developing innovative, sustainable, and smart cities has become a new model for municipal cooperation between governments and corporations. Smart cities contribute to social stability and economic prosperity by encouraging and enabling corporations to invest their resources and expertise in the cities and provide more prosperity and contentment for their citizens. The hypotheses in this study were derived using an extension of the technology acceptance model (TAM). Data were collected from 500 citizens of Lahore, Punjab, Pakistan using random sampling. Partial least square structural equational modeling (PLS–SEM) was used to analyze the data. The findings indicate that social media influences the perceived ease of use (PEU), perceived usefulness (PU), perceived security risks (PSR), and trust, which have a significant positive effect on the adoption of ICT-based transportation systems. In addition, an individual’s previous habits positively contribute to adopting ICT-based transportation systems. This study provides helpful insights to develop marketing strategies and transportation policies to expedite public adoption of ICT-based transportation infrastructure.