Research on Consumption Points under the Background of New Technologies: An Industry Survey Analysis Based on the Biopharmaceutical Sector

The study of consumption points in the biopharmaceutical industry, using it as a case study, is an essential premise for ensuring the rapid development of new technologies. Based on an online survey of Chinese samples, this paper explores the relevant characteristics of micro-level individual consumption in the biopharmaceutical industry and analyzes the key factors behind it using a univariate linear regression model. The research findings suggest that most residents in China currently hold an optimistic attitude toward new biomedicine technologies, but have not yet used AI-based medical products or services. They are, however, willing to cautiously try AI-assisted medical products or services and believe that some products are overpriced, offering poor cost-performance ratios, which hinders their consumption of new technological products. More importantly, the study reveals that the impact of residents information on their experience with biomedicine and their knowledge reserves on biopharmaceutical consumption is positive and favorable.