Bagel Product Design Driven by Consumer Demand in Songjiang University Town

This study focuses on the Songjiang University Town as the target area, investigating bagel products with the aim of understanding the target audience's demand preferences and consumption behavior. The goal is to provide a scientific basis for product design and market promotion. Through a questionnaire survey, the core needs of consumers are assessed from multiple dimensions such as product taste, flavor, nutritional value, price, and purchasing convenience. Additionally, the study analyzes the differences in preferences based on various identities (e.g., students, faculty, staff, and surrounding residents) and consumption scenarios (e.g., breakfast, snacks, etc.). The results indicate that the audience prefers these that are nutritionally balanced, flavorful, and reasonably priced, with some demand for customized and premium products. Based on this, strategies are proposed to optimize product design, expand sales channels, and enhance brand influence, providing guidance for the market development of bagel products in Songjiang University Town.