Study on the Future Development of Streaming Media and Traditional Media

The rapid rise of streaming has fundamentally changed the global film industry, challenging the traditional dominance of film and television as the primary distribution channels. With film as the background, this article explores whether streaming media will completely replace traditional media. It examines the unique characteristics of streaming platforms, including flexibility, global reach, and data-driven personalization, while also highlighting the cultural and experiential value offered by traditional media, such as the immersive and social nature of movies. By analyzing the coexistence and competition between the two models, the study pinpoints areas of synergy, like synchronous issuance and revenue - sharing models. Moreover, it delves into the influence of streaming on film production, distribution, and consumption, underlining its role in enhancing content diversity and transforming viewing habits. The findings suggest that while streaming will continue to gain prominence, the unique cultural and experiential advantages of traditional media make it unlikely to be completely replaced. In its place is a two-track system that ADAPTS to both traditional and digital distribution methods, ensuring the continued evolution of the industry to meet the needs of different audiences.