Greenwashing in the Tourism and Hospitality Sector: A Systematic Analysis of the literature

Greenwashing" is a deceptive practice that presents a company as environmentally responsible without real support.This study reviews the existing literature on greenwashing in the tourism and hospitality sector, highlighting the importance of transparency and corporate responsibility in consumer perception.Using the PRISMA method for systematic reviews and meta-analysis, a bibliometric analysis was carried out that identified thematic clusters such as green finance, sustainability, green marketing and corporate image.Although research on greenwashing has increased, specific studies in the hospitality sector are limited.Key questions for future research are raised, such as the influence of scientific journals and the main research topics in the hotel sector.The study methodology combines qualitative and quantitative approaches, underlining the importance of transparency in the results.In summary, the need for more research and concrete actions to combat greenwashing is emphasized, promoting authenticity and responsibility in tourism and hotel companies.