The systemic crisis of tourism in Cuba: challenges for the development of tourism in Cuba

The systemic crisis in tourism represents a significant challenge for the sector worldwide, including in Cuba.This research seeks to generate knowledge to contribute to the recovery of the tourism sector in Cuba.The methodology used was the case study, which focuses on intensive analysis through qualitative research, combining the analysis of qualitative and quantitative data for a descriptive and contextual approach, which allowed for a more in-depth investigation than that offered by statistical studies.Case study research provides a valuable perspective, allowing a detailed and contextual analysis of the factors affecting tourism.The findings and conclusions can be instrumental in formulating effective strategies to address the underlying causes of the crisis and promote sustainable tourism recovery in the region.Comparison with other destinations in the insular Caribbean also provides an opportunity to learn from the experiences of others and adapt best practices to the Cuban context.