CHALLENGES OF APPLYING AI IN THE BUSINESS SECTOR

Implementation of artificial intelligence in the business sphere is experienced a sharp increasing in recent years. Moreover, it is conditioned not only by the demand for speed, accuracy, and network communication of business processes, but also by the manifestations of the participation of artificial intelligence in management decisions. Receiving a Big Data, having the opportunity to systematize and process it, artificial intelligence in the business sphere is given tasks to make forecasts, solve problems of optimizing operations, and propose ways of positioning in the competitive market. However, on the other hand, with the use of artificial intelligence, the business sphere faces a number of technical, financial, and ethical challenges that require their own solutions. The article suggests ways to overcome the risks of using artificial intelligence in the business activity.