THE ISSUES OF ASSESSING BUSINESS DIGITIZATION FINANCIAL RESULTS

The process of introducing digital innovations in business functions is currently showing unprecedented activity. As a result of digital transformations, organizations improve their competitiveness in the market, present management decisions with systematic network information and speed, which are based on advanced digital technologies. However, on the other hand, there is a problem of measuring the financial return of the application of digital innovations, since the digitalization of business functions requires huge financial resources and the efficiency of their spending is often questioned. The article presents methodological approaches to assessing the financial return of digital innovations in business functions of organizations and proposals for measuring the economic efficiency of digitalization.