LEVERAGING BIG DATA FOR DIGITAL ECONOMIC GROWTH: A COMPREHENSIVE ANALYSIS

This study examines the transformative impact of big data on the digital economy, focusing on its role in driving economic growth through innovation and data-driven decision-making. Is analyzing the applications of big data in sectors such as finance, telecommunications, and retail and discusses the challenges associated with data management and infrastructure. As a result of addressing these challenges, companies can utilize big data to improve efficiency, predict market trends, and maintain competitiveness. The results of the study highlight, that while developed countries are leading the way in the adoption of big data, countries such as Armenia have begun to recognize its strategic value, although they face infrastructural and regulatory challenges.