Green Human Resource Management Practices and the Digital World

This study investigates the impact of Green Human Resource Management (GHRM) practices on environmental performance in the Information Technology (IT) sector of Karachi, Pakistan. It specifically explores how green competence-building practices, green motivation-enhancing practices, and green employee involvement practices contribute to achieving sustainability goals.A quantitative research design was employed using a cross-sectional survey approach. Data were collected from 398 IT professionals working in Karachi through a structured questionnaire based on a 5-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via Smart PLS 4. The results reveal that green competence-building practices and green motivation-enhancing practices have a statistically significant positive impact on environmental performance. However, green employee involvement practices did not demonstrate a significant direct effect. The findings suggest that investing in skill development and motivational strategies is more impactful in driving sustainable outcomes than involvement strategies in the local context. The study highlights the importance for IT firms in Karachi to implement structured green training and motivational reward systems to enhance environmental performance. It also suggests the need for organizational cultural change to make employee involvement more effective in sustainability efforts. This research contributes to the limited literature on GHRM practices in the context of developing countries, particularly within the rapidly evolving IT sector of Karachi. It addresses a critical research gap by examining specific GHRM dimensions and their differential effects on environmental outcomes.