Impact Of Food Inflation 2024 On Food Consumption Pattern of Women of Reproductive Age (15-49yrs) In Rawalpindi / Islamabad

Inflation, a global issue, not only impacts the economy of a country but also influences the food consumption patterns of its people, particularly women. The continuously rising prices of food commodities compel the public to prioritize savings over consumption, which subsequently affects food intake, leading to decreased consumption among individuals. Pakistan, being a developing country, is undoubtedly experiencing the highest-ever price increases, adversely affecting the purchasing power of its consumers. To date, most research has not thoroughly explored the impact of food inflation on food consumption, especially among women. The main aim of this paper is to examine the relationship between food price inflation and its impact on the food consumption patterns of women, particularly in Rawalpindi and Islamabad. A total of 106 participants completed an online questionnaire. Analysis of the results using SPSS revealed a mean age of 25.8 years (SD = 9.39). The study found that 48.1% reduced fruit intake, 45% reduced dairy intake, and 42% reduced meat consumption due to inflation. There was no significant association between employment status and consumption patterns (p = 0.274, 95% CI). The data suggest that inflation affects consumption patterns, with half of the population reducing their intake of fruits, meat, and milk due to rising prices. Further investigations should aim to establish a more comprehensive understanding of these relationships.