An Empirical Study on the Effects of Entrepreneurial Orientation Dimensions on Entrepreneurial Success: The Role of Environmental Turbulence

Every entrepreneurship is focused on achieving success. Previous studies have looked at the effects of dimensions of entrepreneurial orientation including innovativeness, proactiveness and risk-taking on entrepreneurial success. There was still a gap in-terms of studying the effect of environmental turbulence on the above stated mechanism. A quantitative study was formulated with data collected from entrepreneurs who are currently running entrepreneurships or have at least one year experience of establishing entrepreneurial firms in the past. Data was collected from 422 respondents using simple random sampling. Hypothesis testing was done using linear regression and moderation analysis using Hayes (2017) method. Analysis was conducted through JASP software. Results indicate that there is a significant positive effect of entrepreneurial orientation dimensions innovativeness, proactiveness and risk-taking on entrepreneurial success. Environmental turbulence is also found to have a strong moderating role on these relationships. For innovativeness it was found that as environmental turbulence increases, the effect of innovativeness on entrepreneurial success becomes stronger. For proactiveness and risk-taking at low levels of turbulence both variables have a significant effect on success, but at high levels of turbulence the effect for both of these variables becomes insignificant. Future studies can look at the influence of environmental turbulence of other constructs of entrepreneurial orientation on entrepreneurial success.