Research on the Internal Mechanism and Countermeasures of Cultural and Tourism Consumption to Promote Tourists' Happiness

With the advancement of globalization and the improvement of people's living standards, tourism has increasingly become an emerging strategic pillar industry and a people's livelihood and happiness industry with significant characteristics of the times. Tourism has not only become a key force to promote economic growth, but is also regarded as an important way to improve people's happiness and quality of life. This paper discusses the internal impact mechanism of cultural tourism consumption on tourists' happiness, and puts forward corresponding countermeasures. The study divided cultural tourism consumption into three stages: pre-trip, in-trip and post-trip, and analyzed how each stage promoted the improvement of tourists' happiness. The study pointed out that in the pre-departure stage, the psychological stimulation of tourism consumption makes tourists look forward to and prepare for happiness; In the mid-trip stage, the core of the tourism experience lies in emotional resonance, and the satisfaction and loyalty of tourists are enhanced through well-designed emotional elements. In the post-trip stage, visitors continue their well-being by summarizing and sharing their travel experiences. In addition, this paper discusses the external effects of cultural tourism consumption in promoting tourists' happiness, and proposes to enhance the happiness of cultural tourism consumers by optimizing marketing strategies, improving the sense of experience of tourism products, and constructing feedback mechanisms. This study provides theoretical support and practical guidance for the development of cultural tourism industry, aiming to promote cultural tourism consumption and improve residents' happiness and quality of life.