Exploring the Use of Social Media for Activism by Mexican Nongovernmental Organizations Using Posts From the 16 Days of Activism Against Gender-Based Violence Campaign: Thematic Content Analysis
The posts from this campaign that were highly liked by the public reflect some of the most significant societal issues currently present in the country. Our results could help guide further GBV campaigns. Still, further research related to hashtag feminism by Mexico-based NGOs on GBV is needed to understand the population that NGOs reach and how the messages shared on these campaigns translate into activism on online and offline social media platforms.
Authors
- Marian Marian (ORCID: https://orcid.org/0000-0001-7395-0486)
- Amanda C. McClain (ORCID: https://orcid.org/0000-0002-4222-7460)
- Ramona L. Pérez (ORCID: https://orcid.org/0000-0003-0732-0827)
- Rebecka Lundgren (ORCID: https://orcid.org/0000-0002-9607-5722)
- Samantha Hurst (ORCID: https://orcid.org/0000-0001-9843-2845)
- Kathryn M. Barker (ORCID: https://orcid.org/0000-0002-6242-0217)
- E. B. Reed (ORCID: https://orcid.org/0000-0002-0485-093X)
Institutions
- San Diego State University (US)
- University of California San Diego (US)
Publication Details
- Journal
- JMIR Infodemiology
- Published
- 2025-04-17
- DOI
- https://doi.org/10.2196/67368
- Primary Topic
- Social Media and Politics
- Type
- article
- Field-Weighted Citation Impact
- 0.00