Experiential factors predicting the short-term impact of a museum visit

We investigate the experiential factors predicting the short-termimpact of a museum visit. Two recently developed frameworks wereused: the Dimensions of Visitor Experience (DoVE) framework byPacker et al. (2018) and the experience impact framework by Duerdenet al. (2018). We employ a survey method, collecting data from 523respondents over a year. The results of a SEM analysis reveal thatreflection and joy significantly enhance memorable impacts of thevisit, while sociability plays a smaller, yet still significant role. Reflectionalone significantly and largely influences perceived meaningfulness,and both sociability and reflection significantly contribute to transfor-mative impacts. This research provides valuable insights for museumsto design experiences that enhance their impact on visitors, therebydemonstrating their value to stakeholders and supporting museums’financial sustainability.