Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Publication Details

Journal
International Journal of Technology Marketing
Published
2025-01-01
DOI
https://doi.org/10.1504/ijtmkt.2025.10070665
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

N.A. Hapsatou
International Journal of Technology Marketing
Consumer Retail Behavior Studies
article

Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation

N.A. Hapsatou
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Technology MarketingVol. 19(3)
Decent work and economic growth
Openalex Percentile: Top 91%
Consumer Retail Behavior Studies
DOISourceOpenAlex
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Retail supply chain digitalisation process in the Sub-Saharan countries, a Cameroon case study: from digitisation to digital transformation — N.A. Hapsatou · International Journal of Technology Marketing (2025) | TGRS Research Map | TGRS