Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective
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Authors
- Neha Bhardwaj (ORCID: https://orcid.org/0000-0003-2325-0339)
- Naman Sreen (ORCID: https://orcid.org/0000-0003-1325-9225)
- Dheeraj Sharma (ORCID: https://orcid.org/0000-0001-6269-1933)
Publication Details
- Journal
- International Journal of Technology Marketing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijtmkt.2025.10070669
- Primary Topic
- Ethics in Business and Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00