A correlation study of CRM resources and retailer omnichannel strategy performance

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Authors

Victoria C. Hailey

Publication Details

Journal: International Journal of Technology Marketing
Published: 2025-01-01
DOI: https://doi.org/10.1504/ijtmkt.2025.10070667
Primary Topic: Consumer Retail Behavior Studies
Type: article
Field-Weighted Citation Impact: 0.00

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article

A correlation study of CRM resources and retailer omnichannel strategy performance

Victoria C. Hailey

Jan 1, 2025

International Journal of Technology Marketing

Consumer Retail Behavior Studies

article

A correlation study of CRM resources and retailer omnichannel strategy performance

Victoria C. Hailey

January 1, 2025article en

Abstract

International Journal of Technology MarketingVol. 19(3)

Industry, innovation and infrastructure

Openalex Percentile: Top 91%

Consumer Retail Behavior Studies

DOI Source OpenAlex

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A correlation study of CRM resources and retailer omnichannel strategy performance — Victoria C. Hailey · International Journal of Technology Marketing (2025) | TGRS Research Map | TGRS