Impact of ad-evoked nostalgia and intensity of nostalgia on intention to buy fashion products
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Authors
- Bijay Prasad Kushwaha (ORCID: https://orcid.org/0000-0001-5086-3400)
- Pawan Kumar (ORCID: https://orcid.org/0000-0001-7501-3066)
- Bhoopendra Bharti
- Ashwani Kumar Yadav (ORCID: https://orcid.org/0000-0001-5880-5491)
- Ashok Kumar (ORCID: https://orcid.org/0000-0002-1887-3729)
- Rahul Srivastava (ORCID: https://orcid.org/0000-0002-0065-4069)
Publication Details
- Journal
- International Journal of Technology Marketing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijtmkt.2025.10070663
- Primary Topic
- Nostalgia and Consumer Behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00