A Strategy to Improve the Halal Industry in Facing Global Competition

The influence of global economic growth and scientific and technological advances are the basis for the increase in the halal industry. This growth is an essential reason why every industry player, especially Muslims, must fully understand the concept of halal. The halal industry in Indonesia has experienced development in the global market just as the world’s Muslim population is increasing. However, in facing global competition in the halal industry, Indonesia is challenged by the competitiveness of other countries at the center of the global halal sector, such as Malaysia, the United Arab Emirates, and several other countries. Indonesia as a country with the largest Muslim population in the world should have great potential to become the center of the halal industry, but this has not been fully optimized due to limitations in the development of halal supply chains. Therefore, a good strategy is needed to increase the competitiveness of the halal industry in Indonesia. This study analyzes the plan for improving products in Indonesia’s halal industry. The research method used is library research. The results of the study explain that the strategy needed to improve the halal industry in the global market is to optimize the capacity of businesspeople and MSME actors through halal certification training, halal industry product development, and e-commerce services. This strategy can grow a digital economy not fully understood by business actors, and sophisticated technology can be used to compete in the global halal industry. In addition, to support the movement towards Indonesia’s economic progress and compete in the worldwide economy, the value of exports needs to be increased compared to the value of imports.