Integration of SWOT and TTCI Models for Indonesian Halal Tourism: Global Competitiveness Improvement Strategy

This study analyzes the use of Strengths, Weaknesses, Opportunities, Threats (SWOT) and Travel and Tourism Competitiveness Index (TTCI) model integration in the context of Indonesia’s halal tourism sector and formulates effective strategies to increase global competitiveness in this sector. It concludes that by understanding the strengths, weaknesses, opportunities, and threats that exist, as well as assessing Indonesia’s position in the global tourism competitiveness index, effective strategies can be formulated to improve the competitiveness of the halal tourism sector.