HUMAN IDENTITY IN THE CONTEXT OF DIGITAL TRANSFORMATION

A modern person living in the era of high technology not only uses the opportunities provided by the technological revolution to improve everyday routine, getting and exchanging information, but also strives to expand their physiological and cognitive abilities, while facing the problem of preserving the human nature. The article examines the processes of transformation of both social and personal identity of a person under the influence of new technologies and devices that mediate human activities and form new methods of communication. Taking into account the multilevel nature of the phenomenon of identity itself, as well as the fact that human being is a biosocial being, the authors analyze various interpretations of human identity. They note that the biological dimension can be considered as the “invariant core” of human identity, since the rejection of the biological, natural identity of a person leads to the loss of the human nature. Analyzing social identity, the authors address the concept “narrative identity” used by Paul Ricoeur and Alasdair MacIntyre, believing that the narrative concept “Self” is the most productive compared to others, primarily because it does not deny the role of the subject and also endows the latter with the right of “authorship”. The technological breakthrough and expansion of digital technologies in the era of the Fourth Industrial Revolution and the blurring of boundaries between the physical, biological and digital worlds noted by researchers have become the most important additional factor actualizing the topic of human extension. Digital challenges contributing to globalization processes transform traditional identity mechanisms; new dimensions of identity arise such as “network identity” and “personal identity”. The authors come to the conclusion that identity with all the multifaceted nature of this phenomenon should be understood as a specific point of support especially in the new digitalized world where the individual is in constant search of the balance between the real and the virtual.