A Study on Beach Tourism in Mangalore City

Beach tourism in Mangalore city has emerged as a promising area for growth, given its scenic coastal landscapes and tranquil beaches. This study aims to evaluate the current status of beach tourism in Mangalore, focusing on tourist preferences, available infrastructure, and the role of stakeholders in shaping sustainable tourism practices. Data was collected through a combination of structured questionnaires administered to 150 tourists and interviews with key local stakeholders, including tourism officials, beach vendors, and hotel operators. The findings reveal that while tourists appreciate the natural beauty and serenity of Mangalore's beaches, the lack of essential infrastructure—such as clean restrooms, food courts, and improved transportation—remains a significant concern. Stakeholders also emphasized the need for better coordination between the government, local businesses, and the community to promote sustainable beach tourism. Additionally, there is a growing interest in integrating eco-tourism initiatives and local cultural elements to create a unique identity for Mangalore’s coastal tourism. The study concludes that Mangalore has significant potential to become a competitive beach tourism destination, provided there is a focus on infrastructure development, strategic marketing, and the adoption of sustainable practices. The research contributes valuable insights for policymakers, tourism planners, and local businesses seeking to enhance the tourism experience while preserving the natural and cultural assets of Mangalore.