Sustainable Governance of Digital Platform Ecosystem: A Life Cycle Perspective Through Multiple Governance Parties

Today, the digital economy has pursued the required social and economic development, and enterprises can achieve green transition and long-term sustainability by relying on the digital platform ecosystem. However, the development of the digital economy and the rapid growth of platform governance have also generated some problems. This study’s purpose was to explore the issue of green governance of the digital platform ecosystem and to find effective methods of such governance under different life cycle stages based on multiple parties. This study used the tripartite evolutionary game method and analyzed the changes and effects of platform green governance under different development stages from the perspectives of government, platforms, and enterprises. The results indicate that in the early stages, digital platforms primarily relied on the government’s obligation to regulate. With the digital platform ecosystem’s evolution, the platform organization green governance and settled enterprises’ green transition effects gradually appeared, establishing the three common constraints of governance mode. Finally, when the digital platform ecosystem is in its self-renewal period, the government effect is reduced, with the platform itself and settled enterprises taking primary roles. The goal of this study is to enrich the theoretical basis of platform green governance and enlighten the management of different governance subjects.