BEACON: A Tool for Industry Self-Classification in the Economic Census

Business Establishment Automated Classification of NAICS (BEACON) is a text classification tool that helps respondents to the U.S. Census Bureau’s economic surveys self-classify their business activity in real time. The tool is based on rich training data, natural language processing, machine learning, and information retrieval. It is implemented using Python and an application programming interface. This paper describes BEACON’s methodology and successful application to the 2022 Economic Census, during which the tool was used over half a million times. BEACON has demonstrated that it recognizes a large vocabulary, quickly returns relevant results to respondents, and reduces clerical work associated with industry code assignment.