A Survey of Current Tobacco and Nicotine Product Users to Identify Barriers to Quitting Smoking in Germany

Despite the well-known health risks, a large number of people in Germany continue to smoke, with many not motivated to quit. The primary barrier to quitting is the enjoyment of smoking. Additionally, there are misperceptions about the relative risks of cigarettes versus SFPs among people who smoke. To effectively reduce smoking prevalence, targeted campaigns must address these barriers and correct these misperceptions. Existing tobacco control strategies should be supplemented with tobacco harm reduction approaches to drive down smoking prevalence as quickly as possible.