Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen pada Ruby Lash Salon Cabang Tembalang

Service quality & price are important factors and roots that can provide satisfaction for its customers. So that customers feel satisfied with the service provided. The purpose of this study is to determine the effect of service quality and price on consumer satisfaction. This study uses a field research method whose sampling is done by distributing questionnaires to 100 consumers which are then analyzed using multiple linear analysis. The results of the study show that Service Quality and Price simultaneously or Together have a positive and significant effect on Consumer Satisfaction at Ruby Lash Salon, Tembalang Branch

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Publication Details

Journal
Prosiding Seminar Nasional Manajemen dan Ekonomi
Published
2024-12-30
DOI
https://doi.org/10.59024/semnas.v3i2.566
Primary Topic
Agriculture and Agroindustry Studies
Type
article
Field-Weighted Citation Impact
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article

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen pada Ruby Lash Salon Cabang Tembalang

Erlina Aprilia
Prosiding Seminar Nasional Manajemen dan Ekonomi
Agriculture and Agroindustry Studies
article

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen pada Ruby Lash Salon Cabang Tembalang

Erlina Aprilia
article en

Abstract

Service quality & price are important factors and roots that can provide satisfaction for its customers. So that customers feel satisfied with the service provided. The purpose of this study is to determine the effect of service quality and price on consumer satisfaction. This study uses a field research method whose sampling is done by distributing questionnaires to 100 consumers which are then analyzed using multiple linear analysis. The results of the study show that Service Quality and Price simultaneously or Together have a positive and significant effect on Consumer Satisfaction at Ruby Lash Salon, Tembalang Branch

Prosiding Seminar Nasional Manajemen dan EkonomiVol. 3(2)
Institut Teknologi dan Bisnis Kalbe (ID)
Openalex Percentile: Top 48%
Agriculture and Agroindustry Studies
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