A moderated mediation model for explaining residents’ environmental and cultural responsible behavior

This study contributes to the existing literature on tourism sustainability and destination resident behavior by illustrating that improving local responsibility requires strengthening cultural attitudes in addition to environmental attitudes, building local trust in the government, and fostering place attachment. Furthermore, the effectiveness of these goals depends on mitigating communities' relative deprivation. These findings are significant for both theory and practice, and the conclusion contains policy insights and practical strategies for the sustainable development of ethnic minority area tourism communities.