THE INFLUENCE OF AI ON CONSUMER DECISION- MAKING

The advent of artificial intelligence (AI) has transformed the way consumers make purchasing decisions.AIpowered tools, such as chatbots, virtual assistants, and personalized recommendations, are increasingly influencing consumer behaviour.This study explores the impact of AI on consumer decision-making, examining how AI-powered tools affect consumer perceptions, attitudes, and purchasing decisions.

Publication Details

Journal
International Research Journal of Modernization in Engineering Technology and Science
Published
2025-04-13
DOI
https://doi.org/10.56726/irjmets72568
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

THE INFLUENCE OF AI ON CONSUMER DECISION- MAKING

International Research Journal of Modernization in Engineering Technology and Science
Consumer Retail Behavior Studies
article

THE INFLUENCE OF AI ON CONSUMER DECISION- MAKING

article en

Abstract

The advent of artificial intelligence (AI) has transformed the way consumers make purchasing decisions.AIpowered tools, such as chatbots, virtual assistants, and personalized recommendations, are increasingly influencing consumer behaviour.This study explores the impact of AI on consumer decision-making, examining how AI-powered tools affect consumer perceptions, attitudes, and purchasing decisions.

International Research Journal of Modernization in Engineering Technology and Science
Peace, Justice and strong institutions
Openalex Percentile: Top 91%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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THE INFLUENCE OF AI ON CONSUMER DECISION- MAKING · International Research Journal of Modernization in Engineering Technology and Science (2025) | TGRS Research Map | TGRS