EVIDENCE FROM THE CHINESE TELECOM INDUSTRY ON THE RELATIONSHIP BETWEEN STRATEGIC SALES IN BUSINESS-TOBUSINESS MARKETING AND HUMAN RESOURCE MANAGEMENT PRACTICES AND FIRM PERFORMANCE

In order to determine the impact on company results and employee morale, researchers examinedSHRM and HR practises in the PRC. Additionally, the effect of business ownership on the groupswas studied. In a sample of Chinese enterprises operating across diverse sectors and locations,there was a noticeable disparity in the rising adoption of strategic human resources management(SHRM) and human resources practices between privately owned firms and SOEs and FIEs.Results in financial performance, operational efficiency, and an environment of mutual respect andcollaboration among workers are positively affected by SHRM and HR practises.