Impact of Mobile Banking on Customer Satisfaction of Nepalese Commercial Banks

The aim of this research is to explore how mobile banking affects customer satisfaction in Nepalese commercial. The study employed a descriptive and causal comparative research design. Key independent variables identified include convenience, security, and fees and charges, while customer satisfaction serves as the dependent variable. The analysis encompasses customers from all 20 commercial banks operating in five different major cities of Nepal as population. To achieve the study's objectives, judgmental sampling from a non-probability sampling method was applied, and purposive sampling was used to select participants for the questionnaires. A total of 125 customers were chosen as samples from 6 different commercial banks. Multiple linear model was applied to analyze the data. The study found that customers are highly satisfied with the mobile banking services provided by commercial banks in Nepal. Majority of customers responded positively to each independent variable.

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Publication Details

Journal
NUTA Journal
Published
2024-12-31
DOI
https://doi.org/10.3126/nutaj.v11i1-2.77028
Primary Topic
Technology Adoption and User Behaviour
Type
article
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article

Impact of Mobile Banking on Customer Satisfaction of Nepalese Commercial Banks

Uday Kishor Tiwari, Ram Kumar Tiwari
NUTA Journal
Technology Adoption and User Behaviour
article

Impact of Mobile Banking on Customer Satisfaction of Nepalese Commercial Banks

Uday Kishor Tiwari, Ram Kumar Tiwari
article en

Abstract

The aim of this research is to explore how mobile banking affects customer satisfaction in Nepalese commercial. The study employed a descriptive and causal comparative research design. Key independent variables identified include convenience, security, and fees and charges, while customer satisfaction serves as the dependent variable. The analysis encompasses customers from all 20 commercial banks operating in five different major cities of Nepal as population. To achieve the study's objectives, judgmental sampling from a non-probability sampling method was applied, and purposive sampling was used to select participants for the questionnaires. A total of 125 customers were chosen as samples from 6 different commercial banks. Multiple linear model was applied to analyze the data. The study found that customers are highly satisfied with the mobile banking services provided by commercial banks in Nepal. Majority of customers responded positively to each independent variable.

NUTA JournalVol. 11(1-2)
Tribhuvan University (NP), Himalayan Rescue Association (NP)
Openalex Percentile: Top 67%
Technology Adoption and User Behaviour
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Impact of Mobile Banking on Customer Satisfaction of Nepalese Commercial Banks — Uday Kishor Tiwari, Ram Kumar Tiwari · NUTA Journal (2024) | TGRS Research Map | TGRS