Differences among the Semantic Contexts of Al Jazeera and Al Arabiya Channels Regarding their Media Coverage of the Israeli War on Gaza 2023 and their Impact on Public Opinion

Objectives: The study aimed to identify the differences among the semantic contexts of Al Jazeera and Al Arabiya channels regarding their media coverage of the Israeli war on Gaza 2023 and their impact on public opinion. The study addressed the impact of Al Jazeera and Al Arabiya channels' media coverage on public opinion. It showed the importance of the semantic context of the content of the Israeli war on Gaza for Al Jazeera and Al Arabiya channels, as well as the importance of the semantic context in understanding the precise meanings of words and phrases that describe the state of war. Methodology: The study used the discourse analysis approach to understand and interpret the content, whether written, visual or audio texts of news coverage, and the comparative studies approach to understand the differences and similarities between a group of social phenomena and data analysis to understand the role of Arab media coverage towards the Israeli war on Gaza 2023 through a comparative study between Al Jazeera and Al Arabiya channels. Results: The study reached a set of results, as it confirmed that there is a difference in the semantic contexts between the two channels in describing the Israeli war in Gaza by describing the contextual semantic vocabulary of the victims of the war, and determining the position supporting the Palestinian resistance line, as well as the slogans it adopted. The study recommended that both Al Jazeera and Al Arabiya should conduct post-event analyses to assess the long-term impact of their coverage on public opinion. Conclusion: The study concluded that Al Jazeera tends to use analytical language for what is considered the "Israeli aggression" on Gaza, and seeks to present events from the perspective of the "Palestinian victim", while Al Arabiya tends to use a relatively more neutral or balanced language, with a focus on official statements from the Israeli side.