Study Tour Product Enhancement Strategies—A Case Study of Beijing

自2013年起，国家出台相关政策支持中小学生研学旅游的发展，研学旅游产品市场规模不断扩大。但我国现阶段研学旅游产品发展的时间很短，存在诸多问题，如价格虚高、质量参差不齐、研学效果难以把控和评估等问题。本文对这一社会热点问题进行关注并运用田野调查法对其展开研究，剖析问题本源，提出对应的提升策略，以期为研学旅游的健康快速发展提供助力。Since 2013, relevant government departments has issued relevant policies to support the development of study tours for primary and secondary school students, and the market scale of study tour products has been continuously expanding. However, the development time of study tour products in China at the present stage is very short, and there are many problems, such as high prices, uneven quality, and difficulty in controlling and evaluating the study effect. This article pays attention to this social hot issue and conducts research on it by using the field investigation method, analyzes the root cause of the problem, and proposes corresponding improvement strategies, in order to provide assistance for the healthy and rapid development of study tours.