Optimizing Retail Operations with AI-Driven Data Analytics

This comprehensive article explores the transformative impact of artificial intelligence on retail operations, with a focus on data-driven strategies that optimize business performance. The article examines how AI technologies are revolutionizing inventory management through advanced demand forecasting and stock level optimization while enhancing customer experiences via personalized recommendations and targeted marketing initiatives. By investigating implementation methodologies, technological requirements, and potential challenges, the article provides retail executives and technology leaders with actionable insights for successful AI integration. The discussion extends to emerging applications and future trends, offering a forward-looking perspective on how retailers can maintain competitive advantage through continued technological innovation and strategic deployment of AI-driven analytics solutions.

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Publication Details

Journal
British Journal of Marketing Studies
Published
2025-03-15
DOI
https://doi.org/10.37745/bjms.2013/vol13n37284
Citations
1
Primary Topic
Scheduling and Optimization Algorithms
Type
article
Field-Weighted Citation Impact
1.24
Controls
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article

Optimizing Retail Operations with AI-Driven Data Analytics

Alok Kumar Singh
1 citations
British Journal of Marketing Studies
Scheduling and Optimization Algorithms
1.24
article

Optimizing Retail Operations with AI-Driven Data Analytics

Alok Kumar Singh
article en
1 citations

Abstract

This comprehensive article explores the transformative impact of artificial intelligence on retail operations, with a focus on data-driven strategies that optimize business performance. The article examines how AI technologies are revolutionizing inventory management through advanced demand forecasting and stock level optimization while enhancing customer experiences via personalized recommendations and targeted marketing initiatives. By investigating implementation methodologies, technological requirements, and potential challenges, the article provides retail executives and technology leaders with actionable insights for successful AI integration. The discussion extends to emerging applications and future trends, offering a forward-looking perspective on how retailers can maintain competitive advantage through continued technological innovation and strategic deployment of AI-driven analytics solutions.

British Journal of Marketing StudiesVol. 13(3)
Rajiv Gandhi Technical University (IN)
Openalex Percentile: Top 21%
Scheduling and Optimization Algorithms
1.24
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