International experience in digitalization of fundraising

The article examines the experience of the USA, Europe in general and the UK in particular. There has been an increase in the attention of NGOs to the digitalization of fundraising. In a number of NGOs, donations received through the online channel already exceed those received through the offline channel, and the growth of online donations exceeds the growth of offline donations from year to year. NGOs, which are already paying significant attention to digitalization, are growing faster than the average NGO. At the same time, representatives of NGOs noted a lack of skills in working with digital technologies in the field of fundraising.