Artificial intelligence in fundraising: current state and prospects

The article examines the use of artificial intelligence (AI) in fundraising today abroad (in Europe) and in Russia, as well as the opportunities and challenges of using AI in the future. There is a minor use of AI in fundraising today both abroad and in Russia, mainly generative AI. An optimistic forecast is given for the use of AI in the future, taking into account the ethical aspect. AI will not replace humans, but it will partially free them from routine tasks, analyze data and segment donors more effectively, predict donations, optimize new fundraising campaigns, create content, personalize communications, etc.