The Era Value and Inheritance Innovation of Museum Culture—Taking the Grand Canal Museum of China as an Example

In the context of global cultural heritage protection and the integration of culture and tourism, museums, as important carriers of cultural inheritance, need to achieve innovative transformation in the context of the times. As a landmark project of the Grand Canal National Cultural Park, the Yangzhou China Grand Canal Museum has become a typical case for exploring the cultural value and inheritance innovation of museums in the era, thanks to its exhibition positioning and digital innovation practice of "full basin, full period, and all-round". This article takes the Yangzhou China Grand Canal Museum as the core research object, focusing on its "era value and inheritance innovation", analyzing its practices in cultural heritage protection, exhibition design innovation, technology empowerment experience, and educational dissemination mode. The study adopts case analysis and field research methods, combined with the exhibition design, technological application, and social response of museums, to explore how museums can activate cultural heritage through technological means and interactive forms.