Predicting the intention to participate in family takaful product: A systematic literature review approach

For 2023, the market penetration rates for family takaful products were 19.58 percent. It suggests that a sizable portion of the Malaysian population still lacks takaful protection. Although numerous studies have examined the factors influencing participation in family takaful products, a systematic review of this specific research topic has been challenging due to the lack of review procedures, which hinders scholars' ability to replicate or interpret the results. Therefore, this study aims to perform a systematic literature review on consumer participation in family takaful products. The review processes involved five fundamental methodological steps: formulation of research questions under the guidance of a review protocol; systematic search strategies based on eligibility, identification, and screening in several reputable databases, including Scopus, Emerald Insight, and Google Scholar; quality assessment; and data extraction and analysis. Five main themes were also identified based on 23 past empirical studies, including consumer behavioural predictors, religiosity, products and services, trust, reputation, and image, as well as antecedents of behavioural intentions. These five main themes uncovered an additional 19 sub-themes. Notably, this study fills an existing gap by systematically consolidating past research on the determinants of family takaful participation. The findings offer actionable insights for Takaful operators to enhance their product offerings, improve consumer trust through transparency and ethical practices, and integrate digital solutions for improved accessibility. For policymakers, the study highlights the importance of financial literacy programs, regulatory incentives for product innovation, and public awareness campaigns to enhance takaful penetration. These contributions offer a strategic roadmap for strengthening the family takaful industry and fostering higher consumer participation.